It might be Gucci Creative Director Alessandro Michele’s first bag, yet it’s already a classic.  The story of this bag is fresh, brief and legend-infused, referencing Dionysus, the god of wine-making, fertility, and religious euphoria in Greek Mythology. It started with simple lines and develops into one with intricate decorative details showcasing the range of Italian craftsmanship.

  • Gucci - Dionysus Mini Leather Chain Bag - White

    Gucci – Dionysus Mini Leather Chain Bag – White

    $1,800
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  • Gucci - Dionysus Mini Shoulder Bag - Emerald Green

    Gucci – Dionysus Mini Shoulder Bag – Emerald Green

    $1,800
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  • Gucci - Centum Dionysus Super Mini Bag

    Gucci – Centum Dionysus Super Mini Bag

    $985
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  • Gucci - Dionysus Shoulder Bag GG Canvas - Blue

    Gucci – Dionysus Shoulder Bag GG Canvas – Blue

    $960
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Elements of the Dionysus Purse

It’s described by the designer as a “structured top handle”, doubling as shoulder bag through a sliding chain strap. Hand-stitched and sometimes hand-painted, it exudes opulence and perfectionism. Lined with suede-like finished microfiber lining, its functional interior includes one zippered and two open compartments. An external rear pocket and one under the front flap offer extra space. Lately, the interior was enriched with a smartphone pocket. Classics come in monochrome suede, GG Supreme canvas, leather or canvas with printed Blooms motif. Pick among the Medium (12" x 8.5" x 3"), Small (10" x 5.5" x 3"), and Mini size (4" x 6.5" x 1.5").

Celebrities Love the Dionysus

Beyoncé, Sienna Miller, Rosie Huntington Whiteley, Chiara Ferragni picked the embroidered and colorful versions while Salma Hayek, Dakota Johnson, Margot Robbie, and Alessandra Ambrosio prefer the classics. And the list goes on…