A go-to label for effortless chic, founded by model, blogger, and singer Anine Bing. Her collections are a modern edit of wardrobe essentials and statement pieces with a rock 'n' roll edge.
Launched in Los Angeles in 2012 with just less than 20 products, focusing on wardrobe basics such as denim, T-shirts and leather jackets, the brand gained soon a positive response, pushing the designer to expand the product categories. Shoes became quickly one of the top selling products, thanks to the big success of the now iconic Charlie boots.

The brand's style is influenced by the founder Swedish heritage, merging perfectly the Scandinavian minimalism with LA energy and spirit. The results? an effortlessly cool style that it's easy to recreate. If you are just starting to build your iconic wardrobe, Anine Bing collection is a great place to start. And if you are looking for something that suits the office hours as well, we suggest to look into the shirt and blouse collections, there are always sophisticated pieces that go easily from professional meetings to dinner out.
We particularly love the blazers, they have a classy and timeless touch and they are perfect to pair with denim for a truly modern hi/low mix.